- 24 billion pairs made /yr
- 300 million dumped /yr
- A Millennial to disappear
- 17000 km stroll
- Up to 42 materials
Listen I'm not telling you to stop shopping at your favorite brand
store — I have several pairs of shoes myself (ooof...) — neither
encouraging you to loot the first shoe store down your street.
Why, you may ask?
You: "Why?"
Me: "It's simple, let me tell you a secret 🤫"
OFF_TRAK. Here it is. The one and only.
Get your account to find the nearest shoe workshops around and
give back the souce to your shoes...
Wait. You already dumped them?! Bonkers! Just kidding but know that,
we can provide advantages within OFF_TRAK through
donations, activity, events...
Hence, you can use your credits to buy a custom pair from
the best artists for instance.
You win.
To bring you some context, my pair of adidas alphabounce is 8 years
old and I can still wear them. They're in perfect shape, except the
soles. And I found it sad to dump them after this whole journey,
almost a decade and not a single scratch.
I began my research and was mindblown by the stats. That's millions of
tons of shoe waste each year, a majority are still wearable, they were
just calling for help to recondition them 😥 Makes me emotional not
gonna lie...
Thus I find important to shine a light on the various shoe workshops.
I didn't even know there was one in my own town.
Wether it can be for deep reconditioning, remove the
scratches, paint job, or even a custom, your shoes
will thank you 👌
It saddens seeing all this waste knowing it's all potential art...
Just take a look at the artists creations. There's nothing to say.
Pure talent. And as I said, some of them are not celebrated as they
should be.
And it's concerning knowing that today's art is taping a freaking
banana on the wall (yes, $6.2M), just saying.
I'm not throwing punches but admit the silliness.
Alright, let's flip the script.
OFF_TRAK is not only there to bring the light on talent but also to
gather sneaker aficionados, shoe connoisseur, everything to build a
community centered around footwear.
Just Gotta Jump In!
OFF_TRAK